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Wednesday, March 10th, 2010

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Affiliate Marketing: 5 Professional Copy Writing Tips for a landing page that converts

Let's say you have your own affiliate website all planned. You have the main page of promotion (in the business known as the "landing page") pin. It looks incredible, with professional graphics, the colors and the "hero shot" (usually a photo of the beautiful people who enjoy the benefits of the product you are promoting). So you have the hook initial, but you can seal the deal? You can get the visitor to open your wallet and buy ..........?

Your page content (known as copy) is the element most important of any landing page. It will make or break your campaign. We are looking for an advantage in this department, read on, I will deliver some of the foundations are ........ very helpful

1. Call to action should be highlighted.

In simple terms, this is where you have a reset button big huge that says something like:

"Click Now"
'Register Now'
"Download Now"
"Search now "
"Click here for more information"

The visitor should know what to do if they were convinced by the message of their sales. In an ideal situation should be a call to action above the fold (the fold is the top of the website, the part that is immediately visible on page load), one somewhere in the middle of his back, and one near the end. The color green is recommended. You should also have several links in text take the visitor to the same destination.

2. The incumbent will communicate the main menu.

Let the visitor in no doubt as to what your page question. It must be relevant and concise.

"America is No. 1 Website for ring tones"
or
"Want to lose 10 pounds in 5 days? "

There is much more than the visitor has to think about there. Do not try to be too clever, just get the main message across.

3. Emphasize the benefits in the form of bullets or list.

Under the headline you should place the emotional triggers that visitors can identify with the result as the purchase of your offer. Get the benefits first, then deal with the details in the main content. For example, a site of tone may have the following benefits:

* Over 20,000 ringtones
* Latest top 40
* 5 free wallpapers a month with any subscription

4. Keep content relevant and leading short as possible.

Remember that most people will not read slowly and absorb every last nuance in the main content of this page. It is more likely to be quickly foamed to the general idea behind what you are selling. Each paragraph should be no more than 4-5 lines as people immediately turns off a large block of text chunks.

Use bullets and numbered lists to break things. In the end, RESUME. You should be able concisely explain to them what your site is about. Remember, some people can skim, but tend to focus more on the final copy to reinforce the main idea.

5. Building trust

Have a professional clean-up. You do not want something that looks like that was jointly launched by the Russian mafia in 10 minutes. Check the spelling of everything. They have links with Privacy Policy on us, and the pages of us at the bottom of the page. If you have an affiliate site, you really should take these pages as the aspects of your site. Add buttons logos guarantee and security for your page. Contact the company whose bid is promoting and see if they have customer testimonials that you can use to help the sale.

If you follow these 5 tips, you'll be well on its way to offer a great landing page.

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